Cement Your Relationship…and Turn a Lead into a Client, Automatically
If you’ve read the Millionaire Real Estate Agent book by Gary Keller, you know there are highly researched strategies in place to help convert new leads to clients. The 8 x 8 campaign is designed specifically for that. Maybe you ran a Facebook ad for a listing for sale, and leads are coming in. But what do we do with them? How do we follow up?
Since the ad was promoting a listing for sale, we typically know these leads are buyers, so we would assign them to a buyer focused 8×8 campaign, to automatically start building a relationship on our behalf while we schedule a call with them to discuss more details.
When we run an ad or have a landing page with a form that someone can fill out for a free home evaluation, we know these leads are sellers, so we need a seller focused 8×8 campaign to cement the relationship and encourage them to reach out so you can start a conversation.
8×8 KW Command Email Campaign Project Includes:
- Either Buyer or Seller focused campaign.
- A mix of 8 steps including tasks, texts, and automated emails, setup in your KW Command account and customized for better layout, formatting and with your contact information. Email content is derived from existing email content already in the KW Command library and then modified.
- Upon completion of the project, you will have a reusable buyer or seller focused campaign saved in your command that you can easily assign to any contact or group of contacts in your Command Contacts database.